Montana’s story of conservation and community is powerfully shaped by the enduring Smokey the Bear campaign. Since 1944, Smokey has been a steadfast icon of wildfire prevention, reminding generations with his memorable catchphrases that “Only You Can Prevent Wildfires.” Without his messages and the dedicated work of the National Forest Service, Montana’s landscapes would be forever altered.
As an official Smokey the Bear Licensee, we are grateful for these ongoing efforts and proud that 10% of each sale helps support conservation.